Basics of SEO

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October 6th, 2009 | Alan | Earning Money, Computers and Internet

With millions of websites competing with each other to find space in the top listings of search engines, the search engine optimization
process is fast gaining importance. This is a process of making the web site “search engine friendly” so as to enable your website to be ranked high in search results. In other words, we make the website design and content as easy as possible for the search engine to realize that your web site is an important match.

The common belief among people, who are new to the field of search engines, is that the rankings of the web site involve human aspect, whereas the fact is that it is purely an automated process. There are more than 4 billion web pages indexed by Google. It is humanly impossible to maintain that large volume; therefore, search engines employ automated computer programs. These computer programs, known as “search engine spiders” automatically look at each web site and methodically determine the search terms under which the web site will appear.

Though the search engine optimization process is unformulated, many of its aspects are well defined and involve the website design and content, its marketing strategy and popularity. There are many steps involved in the process of search engine optimization and the following is a general overview of this process in order to understand the basic aspects.